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The Challenge
Giving Green approached SeeDesine with an outdated website that no longer reflected their growing mission or engaged their audience effectively. Their goal was a complete redesign and functional upgrade of their existing platform.
Key objectives included:
✓ A modern and accessible user experience
✓ Integration of a donation system
✓ Geolocation-based redirects to serve location-specific content
Our Approach
We began with a deep strategy phase to align with their needs and mission. Once we understood their goals, we created homepage wireframes that served as the foundation for the rest of the site’s look and feel.
With the direction approved, we moved quickly and efficiently into the design of additional pages, crafting an interface that’s both user-friendly and easy to navigate.
Our UX and UI principles focused on clarity, hierarchy, and accessibility across devices.
Design & Development
We used Wix Editor as the platform, enhanced with custom Velo code to deliver advanced functionality.
One major feature was geolocation-based redirection — Australian visitors are automatically served tailored content to match their local context.
We also built a custom donation system, integrated directly into the website to streamline the giving experience and boost conversions.
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The Outcome
Since launching the new site:
✓ Website traffic and visibility have increased
✓ SEO performance significantly improved
✓ Users now enjoy a faster, clearer, and more intuitive experience
Both stakeholders and users responded positively — with many describing it as one of the most well-designed websites in their field.
What They Said
I contracted Cristian and his team at SeeDesine to redesign our nonprofit's website and to provide continued maintenance. Cristian is professional and easy to work with, a prompt and clear communicator, flexible in meeting our nonprofit's needs, proactive in maintaining and updating the site, and overall a great partner in working through technical and design challenges or feedback from users. I've been told that our new site is one of the best-designed websites in our field, and that it's much more modern and easy to read than our old site. Thanks Cristian for taking us to the next level!
★★★★
EMILY THAI
Chief of Staff, Giving Green
